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The fallacies that cause delays, undermine quality, and raise costs

8 Jul , 2021,
Beth Weissman
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The fallacies that cause delays, undermine quality, and raise costs

Six Fables of Product Development

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Many companies approach product development as though it were manufacturing, trying to control expenses and improve quality by applying zero-defect, efficiency-focused methods. While this tactic can enhance the performance of factories, it generally backfires with product development.

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