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The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten

31 Dec , 2019,
Beth Weissman
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The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has periodically portrayed the glamour and excitement of flights while the apparently crazy and carefree life led by that era’s flight that is female. But, based on a brand new guide in regards to the reputation for flight stewardesses, it absolutely was men – and some ladies – at Mad Men-like marketing agencies that created the image associated with sexy stewardess into the beginning.

In ” The Jet Sex – Airlines Stewardesses and also the generating of an American symbol,” journalist and historian Victoria Vantoch writes that within the mid-1960s, agencies wanting to “sex up” the stuffy standing of very early airlines started by changing adverts portraying feminine trip attendants as helpful, girl across the street kinds with pictures of “beguiling brand new stewardesses” guaranteeing coffee, tea and a lot more.

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