Betfair New Jersey Ad Campaign Introduced Before Actual Licensing
Although still awaiting official approvals, Betfair is off and running with its brand New Jersey online gaming ad campaign.
Whether on the Internet or on TV, the dilemma of marketing is obviously a delicate balance of audience inundation with turning that same audience off having a little too much drumming, and Betfair the UK gaming site that is still theoretically awaiting licensing approval in the Garden State will be dancing that dance as they unfurl their ‘LetsPlayNJ.com’ and ‘BetfairNJ.com’ for-now-free-money U.S. sites and pump their advertising up of exact same in anticipation of receiving said permit, apparently, before the state says ‘Let’s go’ on November 26 with legal online casino gaming.
Gathering Online Customer Base
Offering a taxicab yellowish homepage on the two identical pages, we’re perhaps not yes the option of an airplane headed down in what appears to be a nosedive as you take their rather sophomoric three-question ‘quiz’ was their most suitable choice of graphics for a U.S. audience. But regardless, this is their ploy to get potential players engaged in advance of their real cash launch in New Jersey right around Thanksgiving time; all you have to do is leave your email and zip code up to speed on what’s happening for them to keep you. And since anyone can play whom is actually within New Jersey state limits when they log on if they actually reside in New Jersey or not potentially anybody within the globe or at the least definitely in the U.S.