Dating web sites tend to visit a increase in traffic between New Year’s and Valentine’s Day.
But, it is not only the dread of February 14, aka ‘singles understanding day’, that gets people registering.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.
While many bigger internet dating sites depend on television or PPC marketing, good old fashioned content marketing continues to be a powerful way to attract a clientele.
Here’s a glance at only an examples that are few. Also to find out more with this topic, check always away these Econsultancy resources:
OKCupid had been one for the very first online dating sites web sites to utilize content to drive its general strategy.
The incarnation that is original OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized his mathematical background to set the tone associated with web log.
Basically, he switched data and individual information into fascinating articles, creating huge interest from online visitors as a whole – not only those which consists of primary relationship solution.